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Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

April 29th, 2011 | Add a Comment

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet another campaign that targets a seemingly fickle crowd – tech savvy youngsters – but the speakers at the event insist that mobile is the way of the future. Ben Parr, co-editor of Mashable, was one of those speakers. Parr believes that mobile … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, Social Media Marketing, Trends, United States

QR codes can be a powerful tool for business owners today

April 28th, 2011 | Add a Comment

QR codes can be a powerful tool for business owners today

Several web-based platforms are popping up, aiming to help people to better understand QR codes and how they work. The barcodes are often seen as obscure, blocky patterns that have more in common with abstract modern art than advertising. This unfamiliarity is slowing the acceptance of the codes somewhat in western society. As more companies begin to incorporate the codes, these web platforms are emerging to combat the misconceptions surrounding the codes. QR codes are a … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

When nature and technology collide

April 28th, 2011 | Add a Comment

When one thinks of horticulture, images of QR codes may be the last thing that comes to mind. The gardening and mobile technology worlds are rarely seen mingling, but Hortycode, a company specializing in QR codes for plants, is looking to bridge the gap between the natural and technological worlds. The company is printing QR codes on a nearly indestructible, waterproof paper that can be used as signage for plants in stores, nurseries or gardens. The codes will link to information regarding the plant they are associated with. The information will include the Latin name of the plant as well as size dimensions, bloom time and sun and soil preferences. Additionally, consumers will be able to find images of the plant through a Flickr page set up by Hortycode. Horticulture supports an … Read entire article »

Filed under: Featured News, QR Codes, Trends, United States

Living headstones created with QR codes

April 28th, 2011 | Add a Comment

QR codes are not just for marketing or social promotion. There is a more somber aspect to the codes that is rarely seen. The codes originated in Japan as a way to keep track of inventory, but before they became the mobile marketing tool they are today, the codes were used in cemeteries to provide information regarding the recently deceased. This same concept is being incorporated in Seattle, Washington, by Quiring Monuments Inc. Quiring Monuments is a leading designer of headstones for memorials and monuments throughout the U.S. Owner Dave Quiring had been exploring different methods at making interactive gravestones for years before stumbling upon QR codes. After attempting to utilize many expensive and temperamental technologies, the codes proved to be just what he was looking for. Quiring is embedding the codes … Read entire article »

Filed under: Featured News, QR Codes

Can augmented reality reincarnate the marketing biz?

April 28th, 2011 | Add a Comment

When mobile technology meets software applications like augmented reality (AR), there is no end to the possibilities. AR applications are helping several businesses go mobile and interact with consumers. One business that would like to have this application is the real estate industry. Companies overseas like France and Japan, are overflowing with apps and experimental apps, for anything you can think of. Companies are started just to monitor these app uses or note customer feedback. One such company is called Mobile Art Lab. Mobile Art Lab plans and creates visual methods of producing content that is more interesting to watch on a mobile device. They implement the content and try to get it to spread. They say it is a Mobile Study Site; hoping to introduce the most advanced mobile arts on … Read entire article »

Filed under: Augmented Reality, Featured News

GNC’s thought process behind their clean and easy mobile site

April 27th, 2011 | Add a Comment

GNC’s thought process behind their clean and easy mobile site

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

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