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Mobile Marketing Strategies Summit: Part II Report

April 30th, 2011 | Add a Comment

Mobile marketing is the future, according to the speakers at the first Mobile Marketing Strategy Summit in San Francisco, California. The mobile marketing industry is taking off and its ascending flight has caught the eye of some of the most influential web-based companies in the world. The term “mobile” encompasses any electrical device that isn’t burdened with a wire. Naturally, such devices appeal to marketers as they tend to be inseparable from their owners. Given the popularity of the iPhone and Android smart phones, it’s no wonder people are beginning to see a wave of QR codes and Tags coming their way. It isn’t just marketing that’s getting the attention, either. Anything that can be done on a mobile device should be done on a mobile device, according to John Duffy, … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, Trends

It’s time for U.S. printers to pay more attention to QR codes

April 30th, 2011 | Add a Comment

Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium. “Printers who think QR codes are a fad need to take a closer look,” says Heidi Tolliver-Nigro, and author and publishing veteran. There have been a number of publishers that have disregarded the codes as nothing more than the latest tech-trend. However, … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes

Testing QR codes for proper linkage

April 30th, 2011 | Add a Comment

Color Card Administrator, a provider of digital and print business card solutions, has announced that they will be taking part in a new, nationwide test. The test will determine the accuracy of mobile QR reading applications available to iPhone, Android, Nokia and Blackberry smart phones and mobile devices. While the applications can scan codes with little difficulty, there have been issues regarding the codes ability to track the scans from certain applications, leading to gaps in marketing data. An applications inability to sync with codes is likely due to developers rushing their product, hoping to take advantage of the enormous popularity QR codes are experiencing. The test will begin on May 1st and developers of QR reading applications are free to participate. Each application will be put through a series of rigorous … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Journalist finds away around censorship

April 30th, 2011 | Add a Comment

As civil unrest continues in the Middle East, there is a staggering amount of information that is not getting reported thanks to the totalitarian regimes that have been persecuting journalists in the region. To combat this, Reporters Without Borders, a non-profit organization that defends the freedom of information, is making use of QR codes in a new marketing campaign to raise awareness of civil unrest in the Middle East. The organization has partnered with Publicis, a leading development firm of innovative marketing concepts. Together, the pair has distributed a series of print advertisements that feature portraits of rulers such as Gaddafi, who have imprisoned journalists and made every attempt to control the news coverage of the crisis in their countries. The portraits have an outline around the mouth in the shape … Read entire article »

Filed under: Featured News, International, QR Codes

Mobile money in Asia

April 29th, 2011 | Add a Comment

About two weeks ago, Cards Asia had its 16th year showcasing end to end payment solutions and applications. Asia’s largest innovative card and payments solutions conference drew almost seven thousand visitors from over 50 countries this year.  A two day executive conference was also held alongside the exhibition. The conference covered case studies and panel discussions regarding cards and payments. Topics such as alternative payments and innovations, and creating winning card strategies were addressed. Senior executives from government, ministries, banking and mobile attended also. The cards and payments Asia conference is dedicated to developments and opportunities in Asia’s cards and payments market. Exhibitors at the yearly show see this platform as the place to be for strategic access to the regions high growth markets. This year’s exhibit focused on cash-less payment technology such … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications

New free app to help consumers with credit ease

April 29th, 2011 | Add a Comment

The explosion of growth in mobile technology has opened the door to convenience on the go. Mobile users can download apps that are efficiency tools. They can comparison shop on the move and now, they can also get access to their credit report. Equifax credit monitoring has just released a mobile app for Android system users. Equifax is a global leader in information solutions that is used by large and small businesses and individuals as well. Equifax has facilities in the U.S., with headquarters in Atlanta, Georgia, and has offices in 14 other countries as well. Everyone knows the importance of mobile marketing and making your business accessible to consumers on the go. As several retailers started expanding into mobile applications and advertising, other businesses were watching them. Quietly waiting to see … Read entire article »

Filed under: Featured News, Mobile Commerce

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