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Italian winery announces new QR code on label

March 29th, 2011 | Add a Comment

Italian winery announces new QR code on label

Carpineto, a popular winery in Italy, has announced that they will be using QR codes as part of their black label brands to be released in the coming months. The winery boasts of being the first Montepulciano winery to make use of the codes and hopes that they will offer a robust customer experience. The codes will be linked to a mobile website and will present viewers with detailed information regarding the wines as well … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing

America’s QR Code Query

March 29th, 2011 | Add a Comment

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more popular with consumers, as was the case with this year’s SxSW conference in Texas. The South by South West conference has long been a technologic festival. People come from all over the country to see the latest development in innovative technologies … Read entire article »

Filed under: Featured News, Mobile Marketing, United States

New Augmented Reality Applications in the Pipeline

March 29th, 2011 | Add a Comment

With technology improving daily, mobile phones and netbooks are quickly evolving into more than just a “personal assistant” type of apparatus. The applications have become far more personalized for individual needs and now there is something new to add into the mix. Augmented Reality applications may just push us into the next phase of becoming ‘one’ with our mobile devices.  The new generation devices of iPhone/iPad, and Android, have been able to integrate a few augmented applications that react and respond in a believable manner. Augmented Reality joins the digital world with the physical world by overlaying computerized imagery onto real-world images. These features help to enhance the experience because the user can interact with the program, which is actually showing real geographical surroundings. A blend of GPS data and a gyroscope … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends

Newly upgraded QR code mobile platform service released

March 28th, 2011 | Add a Comment

Pittsburgh based ProMobile Solutions has launched new enhancements to their existing mobile marketing platform to help their clients with online marketing. The platform has been upgraded with new features that will allow users to create mobile-optimized websites that are automatically linked to QR codes. Additionally, the platform comes with a Google map Widget, software that helps users build their own coupons, and a way to integrate their social network presence to their websites. ProMobile CIO Scott Fingal believes that the platform’s new functionality will make their service much more appealing to their customers. With mobile technology evolving at a rapid rate, companies that offer such services cannot afford to fall behind the curve. “Now the platform lets our clients create new ways for their customers to interact with them,” adds Fingal, … Read entire article »

Filed under: Featured News, Mobile Marketing, United States

Mobile Marketing Strategy Conference for 2011 in California

March 28th, 2011 | Add a Comment

Good news for businesses wanting to learn more about mobile marketing; the Global Strategic Management Institute (GSMI) is preparing for their 2011Mobile Marketing Strategy conference. This event will take place over a three day period, April 26th through April 28th, in San Francisco California. No matter which area of mobile marketing your interested in, there will be numerous speakers, hands-on workshops, and case studies, all presented by experts in their field of mobile marketing.  This conference will provide valuable information about how your business can benefit from mobile marketing, how to create applications and put them into use, and where the industry is headed. This summit is for CEO’s, VP’s, Managers, Business Owners, Media Sales, Community Marketers, Social Media Strategists, Entrepreneurs and more. The companies that are participating in the event include … Read entire article »

Filed under: Featured News, Mobile Marketing, United States

Me, Me…notice ME!!!

March 28th, 2011 | Add a Comment

It has been said that necessity is the mother of innovation. In trying economic times, this indeed seems to be true. Technology continues to progress and becomes more integrated with everyday. More people are making use of mobile devices today than ever before in the past. Of the multitude of mobile technologies available today, QR codes are standing out rather prominently. While technology may not be making everything easier, tools like QR codes are enabling people to perform in a much different capacity than in the past. The global recession took its toll on millions. Many have lost their jobs, and despite optimistic outlooks that suggest the economy is recovering, they still struggle to find work. Now, more than ever, any advantage they can get could mean the difference between employment … Read entire article »

Filed under: Featured News, Trends, United States

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