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QR code auto stickers link to vehicle history, special deals and more!

March 31st, 2011 | Add a Comment

QR codes are making their way to car dealerships in Detroit. The codes have their roots in the auto industry, first having been developed to keep track of Toyota’s inventory. AutoPlus Systems, a software development company that provides data on used vehicles, has announced that they will be offering dealerships their Window Stickers as a way to help customers find information on the vehicles they are interested in. The Window Stickers feature a QR code. When scanned by a smart phone, customers will be able to find vehicle history, photos and details about the car in question. AutoPlus believes that the codes will help dealerships engage with customers and provide an experience not easily forgotten. Dealers will also be able to tailor the codes to fit their specific needs, offering special … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Trends, United States

Lowes new look sporting Microsoft Tags all over the place!

March 31st, 2011 | Add a Comment

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more personal level. “Experience. Lowes. Let’s build something together.” This became their new theme; offering shoppers, service and value they could trust. In 2011 the next phase of their campaign has rolled out; a new design and format for their magazine, “Lowes Creative … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, United States

New tools to manage your e-commerce biz on the go

March 31st, 2011 | Add a Comment

  Managing your e-commerce business via mobile applications may be getting easier. Several companies are working on mobile applications for business use. One such company is Brave New Code; they develop applications and plug-in tools for WordPress sites.   The escalation of mobile users has created an abundance of companies working on applications for business use. With more people managing their lives on the go, business owners are joining the ranks of the mobile and demanding tools and applications that can help them achieve their goals. Brave New Code was thinking about that when they developed their new e-commerce business plug-in for WordPress that allows the user to manage certain aspects of their business with their mobile phone. Users can track their sales, do sales forecasting and use other analytics to track and … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Social Media Marketing, Trends

The Smithsonian reinvents itself with AR technology

March 30th, 2011 | Add a Comment

MIT and The Smithsonian Institution have teamed together to create an interactive, eight week, scientific mystery. Kids age 10 1/2 to 14 years old can participate in this augmented reality video game. The game is called Vanished, and can be played on line or offline. It requires the junior scientists to work together to solve riddles, puzzles, and other online challenges, to solve one of the world’s biggest mysteries. This event was designed in an attempt to renew a dwindling interest in science. A study has revealed that school kids are losing interest in science and performing poorly in science related classes. MIT and The Smithsonian decided to appeal to kids on a level they could relate to; through video games.    The Smithsonian Institution was actually an Estate in Europe that … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Travel, United States

QR Codes and Smartphones…The Dynamic Duo Delivers!

March 30th, 2011 | Add a Comment

Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has been one of the company’s goals since its founding in 1981. Domex has endeavored to provide the best connection between growers and consumers possible. “Our redesigned website is an ideal example of this focus,” notes Queen. Domex began using QR codes late … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends, United States

New enterprise with fresh opportunity for all types of businesses

March 30th, 2011 | Add a Comment

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their lives. The codes can be printed in newspaper and magazine ads, used on billboards or flyers, or incorporated into online marketing campaigns and are an inexpensive form of dynamic advertising. The codes can be deciphered by any smart phone that has … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

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