QR Code Press » Archive
Will the new iQR Code take the spotlight?
QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses and business cards. The creators of the QR code are proving to have yet another trick up their sleeve as they unveil the next step in the evolution of the code: iQR. The new 2d barcode was developed as a response … Read entire article »
Filed under: Featured News, International, Trends, United States
Promotional goods with QR Codes
MagiCubes, a promotional goods manufacture, recently added QR Codes to all their products as a way of attracting more customers, and for the current ones to be more actively involved. Developed by PTI Corporation, MagiCubes are 3D advertisements in the form of puzzles that come in various shapes. These images are in excellent graphics wherein they can be changed into various shapes. Some are in quite simple ones like cubes which can be iconic or 20 sided diamond while others have more creative signs such as beer and soda cans. These can be maneuvered into nine messages or images. The addition of the QR Codes on the MagiCubes products will enable marketers who use B2B and B2C to create a linkage for their physical desktop products that are in 3D for their advertisements … Read entire article »
Filed under: Commercial, Featured News, United States
Restaurant’s graded with QR Codes
The New York City Health Department is considering putting QR codes on restaurant letter grades. The codes will give residents easy access to detailed information about the restaurants’ most recent inspection, as well as a rundown on what the grading system means. The information is already available online via the department’s website, but officials believe that using QR codes will encourage more people to look into the grades. Mayor Michael Bloomberg announced earlier this week plans to implement the codes on building permits and has expressed that he wants to use the codes more prolifically. Response to the codes has already been favorable, and future ventures are likely to garner support. “People can communicate and get information in ways that they never could before,” said Bloomberg. “This is just the beginning.” The sanitation … Read entire article »
Filed under: Featured News, Travel, Trends, United States
Look around…they are popping up everywhere!
As QR codes see prolific use around the world, new ways to implement them are being discovered. With the codes quickly becoming an essential part of the advertising process, the need to carve out a unique identity amidst industries that are clamoring to use the technology is rising. Digby, a leader in mobile commerce for top retail brands, is trying to provide retailers with a winning edge with their new in-store mobile module. The module allows consumers to scan QR codes to access, browse and purchase products from retailers. The codes are branded on signage around stores and can be scanned with any smartphone fitted with the appropriate scanning software. Retailers making use of the module will be able to track the activity of consumers inside each store and produce relevant promotional … Read entire article »
Filed under: Commercial, Featured News, Trends, United States
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