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Big Company Uses QR Code

December 30th, 2010 | Add a Comment

SCHENECTADY, NEW YORK – A promotional strategy from Dole together with Price Choppers Supermarkets earned a lot of followers for Dole’s Mobile Salad Club. Sources confirmed that Carrie Ann Arias, senior manager of Dole Fresh Vegetables Inc., said that this was the first promotional partnership with a retailer for the Monterey, California -based Dole Fresh Vegetables Incorporated. Arias also said, “Mobile platforms have become a big focus for us from a marketing perspective, this is the first of what we think the future of marketing for us.” sources say. The promotion included the use of QR codes that customers can scan. The QR code will lead them to Dole’s Mobile Salad Club Web Site. A sign-up page will appear and signing-up will give the shopper a chance to win recipes, a tour of … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

QR codes in the financial services arena

December 30th, 2010 | Add a Comment

The widespread use of QR codes during the holiday season by several companies had caught the attention of financial services firms looking at the vast potential that the technology can bring to their business. This concerns especially financial services marketers who keeps on looking for new and more innovative way of letting consumers know of the services they offer. And in this times when smart phone use is on a steady rise, the idea of having potential customers having all the information about the company and services on an instant by just simply scanning the QR code is a promising venture. With the code being able to be placed just about anywhere, financial services marketers can pick a specific location, a specific target through magazine readership or event attendees or even … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, QR Codes

Holiday season a boom for QR code scanning

December 29th, 2010 | Add a Comment

Holiday shopping this year gave rise to a higher percentage of consumers utilizing QR codes to make their shopping more convenient by making it easier to check product information, price comparison and user reviews. With smart phones in hand, holiday shoppers are found to be highly positive in the emerging technology’s ease and usefulness especially at the time when sales clerks are busy and spending time to look at other products individually to compare is a bit impractical. 97% of consumers found QR codes to be very useful, according to a recent poll. Some businesses realize the potential and are including the 2d code in their products so that consumers can gain access to their catalogs, ads, business card, company site, and other useful information. This mobile marketing technique is gaining … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

QR Code Readers: Getting Better One App at a Time

December 29th, 2010 | Add a Comment

Motek Mobile recently released their new application called Code Muncher . This application is a QR code reader that lets the user view web sites, send text messages, call and, save contact information that is in the QR code. This recent application’s interface is heavily influenced by an older Motek application called: Screen Muncher, this application is a screen capture application that lets the user “Munch” or captures their Blackberry screens. Some features from Screen Muncher have been integrated in Code Muncher like, the munching sound and the ever famous Motek Munch Monster that appears and starts eating the image. The Code Muncher is a free, ad-supported application that scans and reads QR codes. It’s easy to use all the user needs to do is start the application and direct your camera to … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing

Boynton Beach harnesses QR codes

December 28th, 2010 | Add a Comment

Boynton Beach, the principal city of the Miami-Fort Lauderdale-West Palm Beach, Florida Metropolitan Statistical Area, has recently jumped into the QR code bandwagon and is planning to utilize the technology more in its goal to maximize business and communications potential. The Public Affair’s Director of the city, Mr. Wayne Segal, said that by placing the QR codes on brochures, flyers and pamphlets, residents and visitors can be taken to a web site with further information about a specific place or a particular program of the city. He also added that the codes can be placed on items such as sculptures and other attractions which can provide additional details for knowledge check or future reference. QR codes or Quick Response codes are 2-dimensional symbols which can be scanned using a smart phone … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

QR code integrated into Farmingdale library system

December 28th, 2010 | Add a Comment

Come January 18, 2011 and visitors and regular patrons of the Farmingdale public library will be able to check a website associated with a book’s author or its content through a QR code embedded in it. The library, which prides itself in keeping at par with technology through Facebook and Twitter presence, is looking up at QR codes as the next innovation to promote books, authors and the competency of the library itself. Debbie Podolski, the library’s director, stated that they are utilizing the QR code technology as part of their being information specialists. The project, as stated by Ms. Podolski, was inspired by magazines such as Time and Library Journal who had employed QR codes as an effective method of providing more information to the reader. The Wifi-enabled library wants … Read entire article »

Filed under: Featured News, QR Codes, Social Media Marketing, United States

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