By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their interest, and loyalty, long-term.
Numerous studies, survey’s and research reports have been done regarding mobile marketing, and they all have the same conclusions. Mobile marketing may be a trend, but it is a monstrous trend that won’t be leaving anytime soon. Mobile growth has been massive. Now the Smartphone technology has evolved enough that a new growth spree has started.
It’s still about mobile, just different aspects of it. Mobile payment systems of one type or another are being introduced all over the world. Near Field Communication (NFC) tags and QR codes are being used for advertising, and social media is being used to make sure all of your friends “like” it.
Text message marketing, also called SMS marketing, is still being widely used. Although it has been overshadowed quite a bit by all the other “techie” type methods that have came out. SMS is still alive and a very viable way to communicate with consumers.
Look at Coke (Coca-Cola) and their marketing strategy. They wanted to continue to work on their (overall) marketing campaign, but they needed something that would immediately get people’s attention and start to build customer loyalty.
The answer; Coke’s “Twist, TXT, Win” campaign. They’re developing it even more to be a multi leveled interaction; providing customers with a reason to keep returning. The possibility of winning cool prizes, free products or music seems like a very good reason for customers to keep texting.
They drink the product to get the code; text the code to see if they won a prize and get instant gratification by finding out immediately if they’ve won anything. It’s quick, simple and entertaining. The customer gets instant gratification, and Coke gets another devoted customer.