Napkins-Only, a company that specializes in providing customized napkins, has spotted an opportunity to make use of QR codes. The company has created their ScanNap service that can be used by clients that want to take advantage of what Napkins-Only says is “the most affordable offline digital content delivery system.” The QR codes affixed to napkins can be of any size and can be scanned with a smart phone.
The codes will be commonly used to link to restaurants or catering business websites. They are re-configurable, allowing businesses to change what content the codes link to whenever they want. The service aims to provide a more active aspect to an otherwise unnoticed part of dining.
Potential customers are advised that the codes work best when printed in their traditional black and white pattern. Using colored napkins can distort the scan, making the codes not work properly. The codes can be printed to be darker to accommodate the variance in color, but the company is advising against using lighter colors.
QR codes are gaining in popularity but are still somewhat unknown. They are becoming commonplace in places like New York City and Hollywood as a form of digital business card. Aspiring actors and actresses are even beginning to use the codes to link to their online portfolio.
Awareness of the codes remains sparse, however, and many still do not know exactly what to do when they see one. The public will need more experience with the codes before they can be wholly incorporated into society.