Boynton Beach, the principal city of the Miami-Fort Lauderdale-West Palm Beach, Florida Metropolitan Statistical Area, has recently jumped into the QR code bandwagon and is planning to utilize the technology more in its goal to maximize business and communications potential.
The Public Affair’s Director of the city, Mr. Wayne Segal, said that by placing the QR codes on brochures, flyers and pamphlets, residents and visitors can be taken to a web site with further information about a specific place or a particular program of the city. He also added that the codes can be placed on items such as sculptures and other attractions which can provide additional details for knowledge check or future reference.
QR codes or Quick Response codes are 2-dimensional symbols which can be scanned using a smart phone with a reader application that will allow the scanner to received additional information such as direct link to a webpage or be redirected to a specific page of a site.
Boynton Beach’s use of QR codes for business recruitment and communications is in line with their goal to reach out as much as possible to all the residents and citizens, Segal stated. Indeed, it is very efficient and cost-effective when residents can receive pamphlets or brochures from the government with easy links to employment sign-up page or to an information drive.
With the advantages and benefits that the system brought into the city, Segal is with many others in saying that in using QR codes, the possibilities are endless.
The city, which has a 2009 population of 69,654, is the first municipality in Palm Beach County to use Twitter in its functions. Continuing into the technological trend, it also has a Youtube channel, a Facebook page and is also into blogging.