Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors.
These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site.
A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from mobile device users, and that “with the launch of the mobile-optimized site we have seen this grow even faster.”
Boots UK recognizes that it remains at the very beginning of the site’s life, but they were especially encouraged by the number of customers who returned and by the rise in the number of pages that were viewed by each visitor. They have yet to heavily promote their m-commerce site, but it is an effort that is being considered for the near future.
The mobile site, which was created by Usablenet Inc., a mobile technology provider, gives visitors the majority of the functions and features that are available through its e-commerce equivalent. Shoppers are able to use the site to perform searches and refine their results by brand, product, or service. They can locate the nearest store and can read reviews and ratings left by other customers.
Customers can also access their Boots UK accounts through the mobile site, even if it was created on the e-commerce website.
