uNotify, an auto marketing company, has announced the launch of its new program for mobile relationship marketing to assist service centers and dealerships to better their ability to retain customers and increase their profitability.
This new program is being called CARS (Customer Appreciation Rewards System), and is available only through mobile devices. The way it works is that consumers can build points by making purchases at service centers and dealerships. These purchases can include maintenance products and services, but points will also be issued for scheduling factory maintenance on time, making online appointments, or buying a new or used vehicle.
Points can also be collected through the referral program, where individuals bring their friends and family to the dealerships and service centers to make purchases.
Once points have been accumulated, they can be both tracked and redeemed through the use of a smartphone. Redemption can be for gift certificates that can be used like cash at the service center or dealership. The certificates can be used either through the mobile device, which must be presented at the location, or they can be printed out and handed over to the service center or dealer.
According to the founder of uNotifi, Fred van der Neut, the CARS program is quite simple to use and doesn’t require the consumer to carry coupons or cars so it is also eco friendly. He explained that auto dealerships are finding this type of program to be a highly useful method of “rewarding customers for their loyalty by helping them offset the costs of maintenance and service.”
Van der Neut went on to say that as the mobile rewards program from uNotifi encourages customers to refer friends and family and to make online appointments, it is also a highly cost effective way for service centers and dealerships to boost their marketing and scheduling efficiency.
