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Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

(adsbygoogle = window.adsbygoogle || []).push({}); In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

WhatsApp monetization to increase for Facebook through new business function

WhatsApp monetization to increase for Facebook through new business function

The app will make it possible for companies to be able to communicate with other app users. New WhatsApp monetization efforts are going into effect as Facebook looks to boost its earnings on the messenger app. The additional income will be generated through new business tools for small companies and bigger enterprises. A new free WhatsApp Business app is being tested and developed for smaller sized companies. At the same time, an enterprise solution is in development for … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Mobile and tablet commerce see meaningful growth rates in Germany

Mobile and tablet commerce see meaningful growth rates in Germany

New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Tablet Commerce, Trends

Virtual and augmented reality market is on the edge of an explosion

Virtual and augmented reality market is on the edge of an explosion

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Disney mobile game lawsuit filed over data collection from children

Disney mobile game lawsuit filed over data collection from children

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile health technology offers SIDS protection to newborns

Mobile health technology offers SIDS protection to newborns

A recent study showed smartphone tech can assist parents in sudden infant death syndrome prevention. Researchers at the University of Virginia, Yale University and Boston University have determined that mobile health technology may help parents save their newborns’ lives. The researchers conducted a study using mobile tech to support parents in preventing sudden infant death syndrome (SIDS) and other sleep related death risks in their babies. The mhealth technology used only the most basic mobile phone functions … Read entire article »

Filed under: Featured News, Health Care Industry, Mobile Apps

Samsung Pay payment options now include PayPal

Samsung Pay payment options now include PayPal

The new method can now be used online, in-store as well as in-app for greater convenience. The latest addition to the Samsung Pay payment options is PayPal in the United States, according to an announcement from both companies. This strategic partnership involves an initial launch of the combined services in the U.S. but will eventually roll out in other countries, too, said the Samsung announcement. Beyond the addition of PayPal at points of sale through the mobile … Read entire article »

Filed under: Featured News, Mobile Payments, Near Field Communications

Visa QR codes rolled out in Taiwan smartphone payments system

Visa QR codes rolled out in Taiwan smartphone payments system

The quick response codes are used to make the transactions fast and easy to complete. The largest credit card company in the world will be launching a mobile payments system in Taiwan based on Visa QR codes. Local media reports have stated that the quick response codes will be central to transactions completed in the mobile wallet. Visa stated that it intends to use QR codes because they can be scanned by virtually any smartphone. By using Visa … Read entire article »

Filed under: Featured News, Mobile Payments, QR Codes

New smart clothing technology for construction workers aims to save lives

New smart clothing technology for construction workers aims to save lives

The SolePower work boot is currently only a prototype but it is designed to reduce the risk of injury or worse. The smart clothing technology industry is a rapidly growing one, despite the fact that virtually nobody is wearing any of it yet. The vast majority of the devices remain in their prototype phase. That said, many are becoming funded or have already achieved their funding and could be seen on store shelves in upcoming months … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Producers from Australia are labeling their bottles with quick response codes to assuage concerns. Australian olive oil producers are adding authenticity QR codes to their product labels. They designed the quick response codes to redirect to a personalized video geared toward Chinese consumers. The marketing strategy, called Australian Authentic, is meant to verify the authenticity of the product. The goal of the authenticity QR codes is to assuage consumer concerns and is predicted to double Australian grower returns. … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes