Articles Comments

QR Code Press » Archive

Louis Vuitton smartwatch called Tambour Horizon unveiled

Louis Vuitton smartwatch called Tambour Horizon unveiled

(adsbygoogle = window.adsbygoogle || []).push({}); The luxury brand has become the latest designer to join the wearable technology marketplace. The Tambour Horizon Louis Vuitton smartwatch is gaining a great deal of attention since it was first introduced last week. The attraction to the device is because it is not only a piece of wearable technology but it also looks like a luxury timepiece. The Louis Vuitton wearables are the latest addition to the Tambour line, which is the … Read entire article »

Filed under: Featured News, Gadgets, Technology News

QR code advantages abound in tech friendly packaging solutions

QR code advantages abound in tech friendly packaging solutions

A dairy co-op called Languiru has found a way to benefit from quick response codes on product labels. The second largest dairy production co-op in Rio Grande Do Sul, Brazil, Languiru, has discovered considerable QR code advantages when used on their product packaging. The idea was to launch a digital product label solution that ensures full food quality and safety transparency. This makes it possible for the entire production process to be understood and controlled. Moreover, the … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes

JanSport QR code backpack turns a student’s book bag into a barcode

JanSport QR code backpack turns a student’s book bag into a barcode

The popular brand has converted one of its bag designs into a black and white plaid scannable barcode. Quick response codes have taken many forms over the last few years and a new JanSport QR code in the form of a backpack is the next on the list. The popular bag maker is making it easier for students to share some of their favorite digital content such as an Instagram profile, favorite music video, or even … Read entire article »

Filed under: Fashion/Art, Featured News, QR Codes

Silk wearable technology fabric developed by IIT team

Silk wearable technology fabric developed by IIT team

Tech experts have created a form of hybrid material using the fibroin protein from the luxury textile. A tech developer team at the Indian Institute of Technology (IIT) Kharagpur has come up with a silk wearable technology fabric. It uses the silk fibroin protein to create a kind of hybrid material that can function as a wearable sensor and yet still easily suit today’s fashion market. The idea is that the fabric could one day be made … Read entire article »

Filed under: Featured News, Gadgets, Technology News

APAC mobile shopping spend is through the roof in 2017

APAC mobile shopping spend is through the roof in 2017

Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

QR code use is changing the young Chinese adult relationship with money

QR code use is changing the young Chinese adult relationship with money

In fact, quick response codes are having an impact on this demographic’s social behaviors. A new theory published in the South China Morning Post suggested that QR code use is changing the way young adults in the country live their lives. It is, according to the report, altering the way young Chinese adults view money and it is even altering their social behaviors. Quick response codes have been central to many forms of mobile payment technologies in … Read entire article »

Filed under: Featured News, Mobile Payments, QR Codes

Retail mobile payments implementation aren’t living up to intentions

Retail mobile payments implementation aren’t living up to intentions

A recent AMEX survey showed a considerable gap between a company’s plans and actual execution. AMEX recently held a survey looking into the intentions and implementation of retail mobile payments. The research showed that Canadian retailers have a considerable gap between what they plan to do and what they’re actually doing. The AMEX survey showed that 76 percent of merchants believed that m-commerce is “the way of the future.” That said, Canadian businesses aren’t actually implementing the retail … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Facebook Rewards QR codes provide in-store savings

Facebook Rewards QR codes provide in-store savings

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Location based advertising drives response from vast majority of millennials

Location based advertising drives response from vast majority of millennials

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News