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Zimbabwe mobile payments get a shot in the arm from cash crisis

Zimbabwe mobile payments get a shot in the arm from cash crisis

(adsbygoogle = window.adsbygoogle || []).push({}); The country is suffering from a shortage of cash as Bitcoin simultaneously makes its presence larger. A suddenly downward shift in the availability of cash has driven Zimbabwe mobile payments into a position in which it is experiencing rapid growth. This represents quite a change for the country which has always had a glut of banknotes available. In fact, the $100 trillion note actually exists. However, the country has suddenly found itself in … Read entire article »

Filed under: Featured News, International, Mobile Payments

American mobile holiday shopping may generate more site visits than desktop this year

American mobile holiday shopping may generate more site visits than desktop this year

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

Coca-Cola unveils Halloween themed AR and VR marketing campaign

Coca-Cola unveils Halloween themed AR and VR marketing campaign

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, QR Codes

Could a wearable technology app save your life? It did for one man

Could a wearable technology app save your life? It did for one man

An apple smartwatch application showed a spike in heart rate which turned out to be a blood clot. The idea of a wearable technology app has become extremely commonplace to the point that many of us don’t think much of them. However, as it turns out, under the right circumstances they have the ability to save a person’s life. This was what happened when a man names James Green had his life saved by his Apple smartwatch. James … Read entire article »

Filed under: Featured News, Gadgets, Health Care Industry

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent … Read entire article »

Filed under: Featured News, International, Mobile Marketing

QR code transactions grew by 400 percent this year, says MobiKwik

QR code transactions grew by 400 percent this year, says MobiKwik

The quick response code usage growth rate is credited to the ease of barcode deployment and scanning. MobiKwik, a large mobile wallet provider in India, has announced that QR code transactions have grown by 400 percent throughout 2017, so far. The company credits the simplicity of quick response code deployment and use for the rapid growth rate. The mobile wallet company has launched its services throughout India based on QR codes. “QR codes will drive digital payments in … Read entire article »

Filed under: Featured News, Mobile Payments, QR Codes

Levi’s smart jacket is finally becoming available to consumers

Levi’s smart jacket is finally becoming available to consumers

This wearable technology was first demonstrated quite a while ago and now shoppers can finally try it. The Levi’s smart jacket was initially unveiled two years ago, and consumers have been waiting for their own chance to try it out. Now, the touch-sensitive fabric has been integrated into a jacket with a smart sleeve. This clothing with a smart sleeve will be sold for about $350 for consumers who want tech right in their outfit. The smart jacket … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Mobile commerce shopping will make up half of e-purchases in 3 years

Mobile commerce shopping will make up half of e-purchases in 3 years

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then. The UPS report indicated that most of … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends

Google augmented reality goal is “100 million” devices before next spring

Google augmented reality goal is “100 million” devices before next spring

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

Augmented reality glasses patent filed as Facebook Oculus takes the next step

Augmented reality glasses patent filed as Facebook Oculus takes the next step

The social network filed a patent this month, showing an early design of the new AR wearable technology. Facebook Oculus filed an augmented reality glasses patent earlier this month which reveals drawings of an early prototype design for this type of wearable technology. The social network giant has previously confirmed its interest in pursuing this type of tech. CEO Mark Zuckerberg has spoken about augmented reality technology on a number of different occasions. In fact, it comes as … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Wearable technology adoption will become mainstream among manufacturers in 5 years

Wearable technology adoption will become mainstream among manufacturers in 5 years

A new report suggests that this tech will provide companies with a connected plant floor investment. A newly released study shows wearable technology adoption is far from being limited to fitness trackers among people trying to live healthier lives. The number of manufacturers seeking a connected plant floor has also caused wearables to become more popular. The 2017 Manufacturing Vision Study conducted by Zebra Technologies Corp placed showed wearables use rapidly growing. Manufacturing companies are looking to wearable … Read entire article »

Filed under: Featured News, Gadgets, Technology News