QR Code Press

Amazing new 2D tag provides a lead with every scan!

05/14/201505/14/2015 Media24

For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using QR Codes, Barcodes, old MS Tag technology and a number of Image Recognition systems. Providing interactivity and driving website traffic is great, but what if every scan was a lead you could contact? Send a follow up question, announce a new product, offer a discount or announce an event. Would adding this value to a $600 billion+ print market be a game changer? A Silicon Valley, adtech or martech, start up has accomplished just…

Would Planned Obsolescence Control Ever Fly in The United States?

05/04/201505/04/2015 Media24

LOS ANGELES, CA: Planned obsolescence is a type of policy that is particularly present in the technology industry but that is also expanding into many other areas, as well, in which consumer goods/appliances are deliberately created so that they will quickly need to be replaced. This occurs by designing and manufacturing those products by using non-durable materials, ending the creation of replacement parts, and frequently changing the designs for next gen models. Some countries have made specific moves to control the trend involving products that fall into the category of…

Legal issues may define the future of wearable technology

04/06/201404/01/2014 Media24

Google glass augmented reality glasses wearable technology

Wearable devices be defined by the laws policing their use in the future Wearable technology has managed to attract a lot of attention, but many people are focusing on the capabilities of new devices rather than the legal issues that may come to define these devices. Many tech experts believe that wearable devices will eventually play a major role in society in a similar way that smartphones do today. In the future, however, the value of wearable devices may be very limited because of certain legal issues that could prohibit…

Keeping Up With Consumer Trends Through Mobile Apps

03/30/201404/13/2014 Media24

Just a few short years ago, “there’s an app for that” was a confident slogan designed to get people to join the ranks of smartphone owners. Now it’s become a nearly universal truth about the world we live in. Millions of people are equipped with smartphones now, each augmented by a personalized selection of mobile apps designed to handle and streamline as many daily tasks as possible for on-the-go completion. Since the app has become almost as crucial as a website for businesses, how do you develop an app that…

Preventing fraud with digital payment systems

03/23/201404/13/2014 Media24

mobile commerce payments smartphone shopping

Mobile payment systems have gained a bad reputation due to past issues with identity verification. However, in recent years digital security has significantly improved and is now more secure than manual store methods. Digital payment technology is advancing at a very rapid pace and can provide users with tools through third party applications that can be used for anything from transferring money to processing payments. Identity Verification Tools Electronic signatures allow you to sign contracts via your tablet and smart phone from home. Processes like this present security concerns; however,…