Keeping Up With Consumer Trends Through Mobile Apps

Night Shift touchscreen Apple ipad

Just a few short years ago, “there’s an app for that” was a confident slogan designed to get people to join the ranks of smartphone owners. Now it’s become a nearly universal truth about the world we live in. Millions of people are equipped with smartphones now, each augmented by a personalized selection of mobile apps designed to handle and streamline as many daily tasks as possible for on-the-go completion. Since the app has become almost as crucial as a website for businesses, how do you develop an app that…

Read More

Preventing fraud with digital payment systems

mobile commerce payments smartphone shopping

Mobile payment systems have gained a bad reputation due to past issues with identity verification. However, in recent years digital security has significantly improved and is now more secure than manual store methods. Digital payment technology is advancing at a very rapid pace and can provide users with tools through third party applications that can be used for anything from transferring money to processing payments. Identity Verification Tools Electronic signatures allow you to sign contracts via your tablet and smart phone from home. Processes like this present security concerns; however,…

Read More

Fashion may dictate the success of wearable technology

Virtual Fashion Shows wearable technology

Fashion has a role to play when it comes to wearable devices Wearable technology is gaining momentum as more tech organizations announce plans for high-tech glasses, watches, and other gadgets. While people have shown a lot of interest in these devices, it is still difficult to say whether wearable devices will become commercially successful. Wearable devices are often billed as convenient and cutting edge, but what may actually determine their success may be whether they can be considered fashionable. Fashion plays a major role in society as a whole. While…

Read More

QR Codes And Gamification

qr codes thumb

QR Codes And Gamification There was a time in the past when games were synonymous with kid stuff, an immature pursuit, something not indulged in by grown-ups. “Do you think I’m playing games here?” was a rhetorical question thrown at someone who was apparently not taking something as seriously as they should. Games and QR codes are a sound marketing strategy when merged together But that was then, this is now. Games are a big part of today’s culture as the Age of the Geek continues its mighty rule. Consequently,…

Read More

QR Codes, Big Data and Consumer Backlash

qr codes scan

QR Codes, Big Data and Consumer Backlash There is nowhere to hide. Cameras are everywhere and they are focused on you. As you shop for tighty whities, run that red light, or take out some cash at the ATM, you are being watched. And, yes, Google Earth is tracking your home at this very moment. But you’d be surprised at who else is monitoring your movements–and how. Admittedly, we have become accustomed to anti-theft surveillance equipment keeping tabs on us in retail outlets. After all, shoplifting impacts all of us…

Read More