Tech Challenges That Charities Face and How They Can Be Overcome By Google Ad Grants

charities and how Google Ad Grants can help

A few years ago, it would have been unheard of for a charity to use digital platforms to procure donations for their cause and cement their continued success. However, now, most charities have to use technology in some way if they want to run effectively. Due to this, charities are now facing a lot of tech challenges that they may find difficult to overcome. Then, here is how Google Ad Grants can help your charity face some of the biggest hurdles in its history.   Digital Marketing Issues Although many charities…

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JCB to launch first mobile payment app for Japan’s credit giants

Mobile payment app - JCB Payments

As one of the oldest credit brands in the country, it is looking for revenue source diversification. JCB is preparing to become the first major credit card company in Japan to offer a mobile payments app, with intentions to move into that space as early as 2023 in order to secure its position among younger users. The company has a substantial international transaction network and boasts 146 million cardholders. Aside from its 146 million cardholders, it also has a substantial 39 million partner vendors. That said, they are launching their…

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New artificial intelligence tool may spot Alzheimer’s sooner

Artificial intelligence tool - Alzheimer's Disease

This language processing tool could help to provide earlier diagnoses mental degenerative diseases. Researchers at Boston University have developed a new artificial intelligence tool that they say has the potential to help with earlier diagnosis of Alzheimer’s disease and other mental degenerative diseases. The AI software can be used for detecting cognitive impairments and spot Alzheimer’s earlier. The researchers published their findings in The Journal of the Alzheimer’s Association. Within their paper, they indicated that their artificial intelligence tool uses a machine learning computational model that can use audio recordings…

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District of Columbia sues Zuckerberg over Cambridge Analytica facial recognition scandal

Facial recognition - Lawsuit - sue

Washington DC filed a lawsuit against the Meta CEO, regarding the privacy breach to its users. On Monday, the District of Columbia filed a lawsuit against Meta CEO Mark Zuckerberg, aiming to hold him personally liable for the Cambridge Analytica facial recognition company scandal. That scandal involved a privacy breach of the personal data of millions of the social media platform’s users. DC Attorney General Karl Racine filed the civil lawsuit against Mark Zuckerberg in the DC Superior Court. In the filing, it accuses Zuckerberg of having a direct role…

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How To Select The Right Influencer For Your Brand

influencer marketing

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

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