New study predicts mobile advertising to grow to nearly 31% in 2020

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

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Facebook software bug makes private posts public

Facebook Software Bug - Social Media - Facebook logo

As many as 14 million Facebook users were effected in May. Due to a recently discovered Facebook software bug, up to 14 million users may have posted private information to the public between May 18th and 22nd, said the social media giant. Even users who had previously selected a more restricted sharing option were effected. The Facebook software bug reportedly set posts to be shared with “everyone,” even if a user had selected stricter account privacy settings in regard to who can see their posts. After the glitch was discovered…

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Geofencing tech helps ambulance chasers target patients in the ER

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

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Connected jacket from Levi’s and Google gets ride-share alerts

Connected Jacket - Levi's and Project Jacquard

This latest smart clothing release from Project Jacquard has additional functionality. Google and Levi’s launched a connected jacket last fall with limited usage options at the start, as was reported by QR Code Press. However, this Project Jacquard based smart clothing has received a considerable upgrade. The connected jean jacket was designed primarily with cyclists in mind, keeping their gadgets accessible. The idea behind the connected jacket is to make it possible for people who can’t fiddle with their phone to still access it. A brush or tap of the…

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Facebook announcements were plentiful at F8, including many launches

Facebook announcements - Facebook symbol - Facebook data

The social media giant took the opportunity at the F8 conference for both updates and unveilings There were a number of huge Facebook announcements made at the F8 conference. These included everything from new features to products and updates to existing services. The following are some of the biggest unveilings Facebook made at F8 via CEO Mark Zuckerberg. Among the Facebook announcements that has been drawing the most attention is FaceDate. It’s exactly what it sounds like. The social network is adding a dating feature to its offerings. This allows…

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Snapchat QR codes meet their rival in Instagram Nametags

Instagram Nametag Feature - QR Codes - Instagram Mobile, Smartphone

Facebook’s image sharing social platform is launching scannable codes made of special images. Instagram Nametags are on their way. The image based social network is providing a rival to Snapchat’s QR codes. The feature will let users create special images that users can scan with the Instagram Stories camera. The idea behind the Instagram Nametags is to make it quick, easy and convenient for users to follow someone. The original announcement of the unique QR codes was made by TechCrunch. It happened last month when TechCrunch found it in Instagram’s…

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Apple Watch Instagram app no longer available

Apple Watch Instagram - Apple Watch Apps

Users of the popular image based social media app will need to turn back to their iPhones again. A new iOS update has quietly eliminated the Apple Watch Instagram app from devices. The iPhone maker recently implemented a new mobile app requirement. The social network’s application appears not to have met that requirement. The iOS updating system triggered the removal of the photo sharing social app from the smartwatch. The Apple Watch Instagram app removal is not the only instance of the smartwatch losing options. This most recent loss was…

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Mobile ad relevance doubles engagement rates

Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

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Drivers licenses in Davao City to feature official QR code

Official QR Code - Image of Driver's License

The city in the Philippines is working to make it easier to report traffic violations. Davao City in the Philippines is adding official QR code features to public utility vehicle (PUV) drivers licenses and identifications. That way, the public will find it easier to report traffic violations they have witnessed. The Public Utility Vehicle licenses and IDs will all have a special quick response code. Each official QR code will be unique to that particular driver. That way, if a member of the public scans the barcode to make a…

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Best Buy mobile stores will all close by the end of May

Best Buy mobile stores - Image of Best Buy Store

The electronics retailer has decided to shut down all 250 of its American mobile shops. Best Buy mobile stores will be shutting down as of May 31, said the electronics retail giant. The company plans to close down all the 250 locations in the United States. This was not much of a shocking revelation to consumers who were used to seeing the tiny shops. Many of the Best Buy mobile stores are located in shopping malls. For shoppers who saw them regularly, the news may sound as though it is…

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Snap shares value plummet after single Kylie Jenner tweet

snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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