Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Social media tax and mobile money tax to hit Ugandans

Social Media Tax - WhatsApp - Facebook - Mobile Apps

Uganda’s parliament approves new tax laws for Whatsapp, Facebook and Twitter A new social media tax will soon come into effect for Ugandans. The approved law will impose a tax every day a citizen uses WhatsApp, Facebook, Twitter or other social media services. Mobile money transactions will also be taxed. In addition to the social media tax, Ugandans will be taxed for all mobile money transactions. Citizens will be required to pay a 1% tax on all mobile money transactions. As for taxation on social media, the fee that will…

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Walmart scan-and-go shopping ended as customers disinterested in in-store m-commerce

Walmart scan-and-go - Mobile Commerce - mobile shopping

The retailer has shut down the program as shoppers failed to embrace the mobile tech based experience. The Walmart scan-and-go shopping has been abandoned by the retailer at its U.S. stores. Customers simply did not embrace the technology. It was designed to help them to save time in-store by skipping the checkout through the use of mobile commerce. The concept was supposed to let people use m-commerce tech to scan their own items and pay. Walmart scan-and-go was designed to let people use their smartphones to scan item barcodes as…

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Number of Twitter users once again on the rise

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…

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Retail mobile payments can help to reshape the customer in-store experience

Retail Mobile Payments - Shopping in-store - shop with Open sign

Retailers have been working to achieve an improved unattended shopping experience. Achieving an improved customer experience is leading stores to embrace retail mobile payments. Retailers are attempting to improve the customer experience through the use of technology. The hope is to offer greater conveniences without having to hire more staff. A great deal of this focus has been placed on the integration of a frictionless point-of-sale payment. The interest in retail mobile payments made the topic one of the best attended informational sessions at the Las Vegas Convention Center for…

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Chinese QR codes remain head and shoulders above NFC technology

Chinese QR Codes - Mobile Shopping and Mobile Payments

When it comes to m-commerce and mobile payments, consumers in China prefer quick response codes. Despite the fact that mobile payments based on NFC technology are present, Chinese QR codes remain most popular. Apple Pay, for example, didn’t make it into the country until 2016. This gave quick response codes lots of extra time to make it into mainstream use. Mobile payments are commonly used in China, but NFC isn’t the top tech. Two mobile payments services had been available for quite some time and used QR codes. Tencent launched…

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Singapore Land Transport Authority uses QR code geofencing to control bike parking

QR Code geofencing - Bicycle Sharing

Bike sharing programs are highly popular in the country, leading to new licensing and parking rules. The Singapore Land Transport Authority (LTA) has announced a new QR code geofencing system meant to help control indiscriminate parking of shared bikes. Bicycle sharing programs have spiked in popularity in recent years. A new licensing strategy has been developed and is starting to roll out across the city state. Among the main issues the QR code geofencing is designed to overcome is indiscriminate parking. Shared bicycles have been parked pretty much anywhere they…

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Facebook Messenger QR codes will make MasterCard mobile payments possible

NFC mastercard Facebook Messenger QR codes

The credit card giant is adding quick response codes to the platform to facilitate purchasing. MasterCard has revealed its intentions to use Facebook Messenger QR codes to allow for mobile payments. This will have a particular focus on the small business marketplace in Africa and Asia. The Messenger app is very popular in those markets, making it a natural fit for businesses there. Moreover, using Facebook Messenger QR codes combines a popular mobile app with quick response barcodes. QR codes are already commonplace and widely used in those regions. Therefore,…

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Apple Watch breaks the wearables shipments record

Apple Watch Starts Selling Worldwide - First Smartwatch From App

The iPhone maker shipped 8 million of the smartwatches during the last quarter of 2017. New research released by Canalys reveals that the Apple Watch has easily broken the record for the largest number of units shipped in the wearable technology category. The iPhone maker sailed far beyond the previous record set by Fitbit by shipping 8 million smartwatches in the fourth quarter of 2017. The launch and popularity of the Apple Watch 3 is credited as a major contributor to the success. The Apple Watch has been heavily criticized…

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Small tea growers receive QR code identification card to verify identity

on-india-qr-code-identification-card

The first wave of cards have been issued to Assam members of the Tea Board of India. The Tea Board of India has started issuing new QR code identification cards to its Assam small tea growers. The first group of growers now have their cards in the Bongaigaon District in an event held by the board’s executive director. Members of the small tea growers tea association in that region received the first batch of I.D. cards. Identification systems among the small tea growers in the Assam state of India has…

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Google’s museum app update lets users find their match in portraits and sculpture

google museum app artwork painting portrait

The new feature went nearly instantly viral as celebrities and everyday users find their fine art twin. Google released a new update for its museum app which took off right away and has social media on fire. The internet has been humming about the way the app lets a user find a match for their face among museum portraits, statues and busts. The application compares a user’s selfie with image recognition that allows them to find themselves in art. The Google Arts & Culture’s museum app update sometimes matches people…

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