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iPhone X unveiling underscores Apple’s pricing strategy angle

iPhone X unveiling underscores Apple’s pricing strategy angle

(adsbygoogle = window.adsbygoogle || []).push({}); The Californian device maker has launched a new luxury smartphone with an even higher price tag. Apple’s new iPhone X has made a luxury splash in a lineup of devices that has always been known for its technological advancements. This smartphone has been designed to rise above previous iPhones, and it has the striking price tag to match. Moreover, it looks as though this higher price point could be the ongoing trend … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Baby boomer phone service gets a special discount from T-Mobile

Baby boomer phone service gets a special discount from T-Mobile

The service provider is seeking to draw a specific demographic of wireless customers through new savings. T-Mobile is seeking to use baby boomer phone service discounts in order to appeal to that targeted consumer demographic. Over the last three years, the company has used this type of strategy to draw more new wireless customers than all its rivals combined. The provider’s current customer base is heavily weighted toward younger urban demographics. In order to help close the gap … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Mobile commerce popularity pushes fraudulent payment transactions to record highs

Mobile commerce popularity pushes fraudulent payment transactions to record highs

New data released in Europe shows card fraud was way up in 2016, as the U.K. suffers the most. A newly released report is pointing to mobile commerce popularity to help explain why card fraud transactions are skyrocketing in Europe. The United Kingdom is facing the largest losses among all the countries in the European Union, having recorded a £618 million (€713 million) loss last year. The European Union’s total losses were an estimated €1.8 billion in … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Commerce Security

Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Unique QR codes reduce fraud in medical condition documents

Unique QR codes reduce fraud in medical condition documents

An Indian government institution is adding quick response codes to its certificates to simplify authentication. Fraud related to faked illnesses is a growing problem In India, but unique QR codes added to documentation may soon control this problem. The scannable quick response codes will be added to certificates of medical and fitness conditions. The All India Institute of Medical Sciences (AIIMS) has become the first government sector institution to pilot a program using unique QR codes to authenticate … Read entire article »

Filed under: Featured News, Health Care Industry, QR Codes

The mobile device type you carry impacts your ability to problem solve

A new study indicates that the type of smartphone you has actually changes the way you think. The Computers in Human Behavior journal recently published a study about the impact of mobile device type on the way people think. It showed that people actually think differently when they have a touchscreen smartphone in their hands when compared to how they would think while using a keyboard and mouse. The research found that people’s problem solving skills change depending on the device they’re using. People using a computer with a keyboard and a mouse were more likely to use emotions to help guide the choices they make. They did apply logic, but their emotions also played a role. On the other hand, a touchscreen mobile device type caused users to make decisions on a … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Top 10 Resourceful Green Blogs

Top 10 Resourceful Green Blogs

More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, here are 10 resourceful green blogs you can use to stay on top of the … Read entire article »

Filed under: Featured News, Trends

PayPal mobile wallet go head to head with Amazon in massive market

PayPal mobile wallet go head to head with Amazon in massive market

The digital payment platform has applied for its license to operate within the Indian marketplace. PayPal mobile wallet will soon be available to Indian consumers and merchants as the global online payments giant applies for its license to operate in the country. This follows closely on the heels of Amazon’s similar entry into that massive market. The American company has applied to the country for a prepaid payment instrument (PPI). This would place PayPal mobile wallet in a … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Uber app nearly booted from iPhones following privacy concerns

Uber app nearly booted from iPhones following privacy concerns

Apple came close to removing the ride sharing application from the App Store when it learned about secret tracking. The already controversial Uber app was recently nearly removed from Apple’s App Store. The iPhone maker discovered that the ride sharing company was continuing to track devices even after the mobile application was deleted. According to Uber, it was secretly tracking former users in order to avoid the risk of fraud. A new report showed that the Uber app … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce Security

Augmented reality glasses race heats up between Facebook and Apple

Augmented reality glasses race heats up between Facebook and Apple

The two companies look like they’re going head to head in this tech development battle. Recent reports show that both Facebook and Apple are working on their own versions of augmented reality glasses. There have been forecasts suggesting that these devices may become popular enough to take the place currently held by smartphones. Over a year ago, Apple assembled a team to look into the feasibility of AR glasses for mainstream use. Now, it appears as though Apple … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets