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Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

(adsbygoogle = window.adsbygoogle || []).push({}); The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce

Terrorist social media marketing? Not on YouTube, says Google

Terrorist social media marketing? Not on YouTube, says Google

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Social Media Marketing

Mobile ad study reveals this marketing technique is generating responses

Mobile ad study reveals this marketing technique is generating responses

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Snapchat mobile commerce speculations abound with PayPal integration

Snapchat mobile commerce speculations abound with PayPal integration

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Mobile Payments

New leading mobile commerce marketplace for growth crowned

New leading mobile commerce marketplace for growth crowned

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

QR code tombstones will solve cemetery challenges, says Funeral Association

QR code tombstones will solve cemetery challenges, says Funeral Association

The Chinese group says quick response codes will fix issues relating to natural resources and environmental degradation. The China Funeral Association says QR code tombstones are the key to overcoming several problems relating to memorializing the deceased. Traditional grave marker production is rapidly depleting natural resources while they hack away at the natural environment. Experts from the association say quick response codes can solve the problems linked to gravestone production. “In modern times, people should commemorate their deceased … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes

Android Apple Music app gets iOS-style update

Android Apple Music app gets iOS-style update

The mobile application underwent a sizeable update altering the design to mimic the iPhone version. The Android version of the Apple Music app has been updated. The new application design appears strikingly similar to the iOS version. Aside from the changes in the look of the mobile app, content has now been segregated into a few categories such as For You, Browse, and Radio, and the Playing screen itself is very similar to the iPhone version. The … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News

Mobile games popularity algorithm may predict user interest levels

Mobile games popularity algorithm may predict user interest levels

Researchers are using a combination of algorithms to develop a popularity prediction model. Scientists in Japan have come up with a new mathematical model using several algorithms to predict mobile games popularity. More specifically, the model helps to show the point in a gaming app in which users start losing interest. This model could provide useful insight to mobile game developers that want to keep users engaged. The idea is that the mobile games popularity will be able … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News, Trends

Would you shut off mobile ad blockers if marketing was less annoying?

Would you shut off mobile ad blockers if marketing was less annoying?

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Americans more confident in mobile payment security than global average

Americans more confident in mobile payment security than global average

Ninety-four percent of people in the U.S. are comfortable with wallet app security levels. Consumers are placing a growing level of trust in mobile payment security and smartphone based shopping, particularly in the United States. In fact, many consumers expressed greater confidence in their devices than the security of stores themselves. Interestingly, while the United States has not seen rapid adoption rates for mobile wallets, it doesn’t seem to be a lack of trust presenting the greatest barrier. … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Mobile Payments