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Would you shut off mobile ad blockers if marketing was less annoying?

Would you shut off mobile ad blockers if marketing was less annoying?

(adsbygoogle = window.adsbygoogle || []).push({}); Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Americans more confident in mobile payment security than global average

Americans more confident in mobile payment security than global average

Ninety-four percent of people in the U.S. are comfortable with wallet app security levels. Consumers are placing a growing level of trust in mobile payment security and smartphone based shopping, particularly in the United States. In fact, many consumers expressed greater confidence in their devices than the security of stores themselves. Interestingly, while the United States has not seen rapid adoption rates for mobile wallets, it doesn’t seem to be a lack of trust presenting the greatest barrier. … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Mobile Payments

Apple mobile payments is finally taking off and making a difference

Apple mobile payments is finally taking off and making a difference

Some firms are speculating that the acceptance of this tech could permanently change the face of retail. Apple mobile payments have been struggling to take off and have not met the performance expectations of many people in the commerce and tech industries alike. That said, it does appear as though Apple Pay is finally taking hold and now that it has, it’s rapidly gaining strength. Mobile wallets were only a concept only a few years ago, and … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Fitbit layoffs on the way after disappointing Q4 results

Fitbit layoffs on the way after disappointing Q4 results

The holiday season was reportedly not as good as hoped for the fitness tracker and smartwatch maker. Fitbit layoffs appear to be on the way despite the fact that the company maintains its position at the top of the wearable technology market. The company has announced that its fourth quarter results for 2016, though strong, missed Wall Street’s predictions. As a result of those results, it will be laying off between 5 percent and 10 percent of … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Students use QR code embedded map to prove Trump wrong

Students use QR code embedded map to prove Trump wrong

An inner-city Buffalo Public school class is aiming to show the president elect they aren’t living in “urban hell”. A group of inner-city students at a Buffalo Public school are using a QR code embedded map to prove they don’t live in an “urban hell.” The project involves sharing their own personal stories with community members. The students are from the city’s west side, at the International Preparatory School. The project will help the kids learn how to … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Chinese mobile games are taking off worldwide

Chinese mobile games are taking off worldwide

A large number of entertainment apps from the country have made it into the top performing lists. Last year, Chinese mobile games became truly popular around the globe for the first time. Among the leading 1,000 mobile gaming apps worldwide, publishers from China produced a sizeable 84. The year before, that figure had been 45, showing a striking rise in popularity for those games. After all, this means there are 80 percent more mobile games from that … Read entire article »

Filed under: Featured News, International, Mobile Apps

Nook mobile security called into question in Tablet 7 model

Nook mobile security called into question in Tablet 7 model

Barnes & Noble’s latest mobile device has been criticized for pre-installed spyware. Nook mobile security is being called into question at a very unfortunate time of the shopping year. Barnes & Noble launched their Nook Tablet 7 in mid-November to add a new affordable tablet option to the market. The $50 tablet has a great deal of appeal to device users and gift givers shopping on a budget. While the tablet was aligned to provide some serious competition … Read entire article »

Filed under: Featured News, Gadgets, Mobile Commerce Security

Tablet market is taking a nose dive as shipments drop off

Tablet market is taking a nose dive as shipments drop off

At the moment, Samsung and Apple are still holding the lead, but Amazon’s shipments are actually rising. Despite the fact that Samsung and Apple still dominate the tablet market, their sales growth has plummeted. At the same time that those electronic giants see sluggishness at best, Amazon’s tablet shipments have skyrocketed. Amazon saw four times more sales in the third quarter this year than it did at the same time in 2015. The online marketplace has managed to … Read entire article »

Filed under: Featured News, Tablet Commerce, Trends

Kids safety technology with QR codes eases parents

Kids safety technology with QR codes eases parents

A startup in British Columbia, Canada is helping concerned parents to track their children. BusWays, a kids safety technology startup, has announced a service using QR codes to let parents ensure their kids are where they should be. This system is also meant to help schools to track school buses and to better identify children getting on and off those buses. The co-founders of the system have created it in order to help parents to overcome concerns … Read entire article »

Filed under: Featured News, QR Codes, Technology News

Some mobile marketing tactics are effectively reaching millennials

Some mobile marketing tactics are effectively reaching millennials

A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Holiday mobile shopping habits will stand out this year

Holiday mobile shopping habits will stand out this year

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends