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Colorful Balloons mobile app discovered as Facebook’s secret Chinese entry

(adsbygoogle = window.adsbygoogle || []).push({}); The social network giant anonymously released the photo sharing application into China’s market. Back in May, the Colorful Balloons app was launched in China, allowing users to share pictures with friends and family. That said, according to a New York Times report, that photo sharing mobile app was actually a secret Facebook project in the country. Facebook is banned in China, but the social network launched the application anonymously. The Colorful Balloons application has a very similar look and feel to Facebook’s more well known photo sharing app, called Moments. That said, in the case of the Chinese launch, the mobile app uses WeChat, the largest social network in that country, instead of using Facebook, which is banned. The social network was able to anonymously launch the mobile app … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Starbucks mobile payments now account for 30 percent of the coffee chain’s transactions

Starbucks mobile payments now account for 30 percent of the coffee chain’s transactions

The Seattle based quick service café recently reported posting $5.7 billion in third quarter revenue. Starbucks mobile payments are continuing their steady trend toward increasing usage, according to the coffee chain’s most recent quarterly earnings report. The third quarter earnings at Starbucks were reported to be $5.66 billion, representing an 8 percent increase. That said, despite the healthy rise over the same quarter last year, Starbucks missed its predicted target of $5.76 billion. The company’s non-GAAP earnings were … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Pedestrian mobile safety technology undergoing Australian trial

Pedestrian mobile safety technology undergoing Australian trial

Cohda Wireless launched a new pilot program using vehicle-to-pedestrian (V2P) tech on Adelaide streets. Cohda Wireless announced the beginning of a new mobile safety technology pilot project trialing it s vehicle-to-pedestrian (V2P) tech on the streets of an Australian city. The tech firm originally created this solution to help cars and motorcycles to avoid colliding with each other via communication. The new pilot program is underway through collaboration with the South Australian Government and Telstra. Cohda Wireless is … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce

Terrorist social media marketing? Not on YouTube, says Google

Terrorist social media marketing? Not on YouTube, says Google

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Social Media Marketing

Mobile ad study reveals this marketing technique is generating responses

Mobile ad study reveals this marketing technique is generating responses

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Snapchat mobile commerce speculations abound with PayPal integration

Snapchat mobile commerce speculations abound with PayPal integration

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Mobile Payments

New leading mobile commerce marketplace for growth crowned

New leading mobile commerce marketplace for growth crowned

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

QR code tombstones will solve cemetery challenges, says Funeral Association

QR code tombstones will solve cemetery challenges, says Funeral Association

The Chinese group says quick response codes will fix issues relating to natural resources and environmental degradation. The China Funeral Association says QR code tombstones are the key to overcoming several problems relating to memorializing the deceased. Traditional grave marker production is rapidly depleting natural resources while they hack away at the natural environment. Experts from the association say quick response codes can solve the problems linked to gravestone production. “In modern times, people should commemorate their deceased … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes