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QR code currency unveiled as Russia boosts anti-counterfeit measures for its cash

QR code currency unveiled as Russia boosts anti-counterfeit measures for its cash

(adsbygoogle = window.adsbygoogle || []).push({}); The National Mint Goznak and the country’s Central Bank revealed the quick response codes on two bills. The Central Bank of Russia and the National Mint Goznak have unveiled QR code currency bills on both their 200 ruble and 2,000 ruble bills. The front of each of those banknotes now feature a quick response code that can be scanned using a smartphone and barcode reader app. Scanning the QR codes directs the mobile … Read entire article »

Filed under: Featured News, Mobile Commerce Security, QR Codes

IoT security is lower than it should be as fewer than half protect themselves, study

IoT security is lower than it should be as fewer than half protect themselves, study

While a growing number of people are adopting this type of technology, they are leaving themselves vulnerable. A recent Trustlook study has revealed that adequate IoT security is greatly lacking among the first wave of consumers to have adopted the tech. Early adopters are therefore leaving themselves vulnerable to breaches to their privacy, identity and information. The study was conducted by way of a survey that was held among consumers in September 2017. The Trustlook survey findings suggested … Read entire article »

Filed under: Featured News, Gadgets, Mobile Commerce Security

APAC m-commerce driven by emerging markets, says recent MasterCard study

APAC m-commerce driven by emerging markets, says recent MasterCard study

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again … Read entire article »

Filed under: Featured News, International, Mobile Commerce

Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Virtual reality brain surgery recorded for first time for medical students

Virtual reality brain surgery recorded for first time for medical students

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain this type of opportunity as spaces are very limited. According to Barts Health NHS Trust surgeon, … Read entire article »

Filed under: Augmented Reality, Featured News, Health Care Industry

GMO QR code labels law leads to lawsuit against Trump administration

GMO QR code labels law leads to lawsuit against Trump administration

The Center for Food Safety filed a federal lawsuit regarding lack of legal labeling compliance. Last week, the Center for Food Safety (CFS) filed a federal lawsuit against the Trump administration regarding the GMO QR code labels promised in a 2016 federal law, and the government’s failure to comply with that law. The quick response codes were supposed to be added to labels regarding genetically engineered (GE) food. The U.S. Department of Agriculture (USDA) and Secretary of Agriculture … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

Colorful Balloons mobile app discovered as Facebook’s secret Chinese entry

The social network giant anonymously released the photo sharing application into China’s market. Back in May, the Colorful Balloons app was launched in China, allowing users to share pictures with friends and family. That said, according to a New York Times report, that photo sharing mobile app was actually a secret Facebook project in the country. Facebook is banned in China, but the social network launched the application anonymously. The Colorful Balloons application has a very similar look and feel to Facebook’s more well known photo sharing app, called Moments. That said, in the case of the Chinese launch, the mobile app uses WeChat, the largest social network in that country, instead of using Facebook, which is banned. The social network was able to anonymously launch the mobile app through a local firm … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Starbucks mobile payments now account for 30 percent of the coffee chain’s transactions

Starbucks mobile payments now account for 30 percent of the coffee chain’s transactions

The Seattle based quick service café recently reported posting $5.7 billion in third quarter revenue. Starbucks mobile payments are continuing their steady trend toward increasing usage, according to the coffee chain’s most recent quarterly earnings report. The third quarter earnings at Starbucks were reported to be $5.66 billion, representing an 8 percent increase. That said, despite the healthy rise over the same quarter last year, Starbucks missed its predicted target of $5.76 billion. The company’s non-GAAP earnings were … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Pedestrian mobile safety technology undergoing Australian trial

Pedestrian mobile safety technology undergoing Australian trial

Cohda Wireless launched a new pilot program using vehicle-to-pedestrian (V2P) tech on Adelaide streets. Cohda Wireless announced the beginning of a new mobile safety technology pilot project trialing it s vehicle-to-pedestrian (V2P) tech on the streets of an Australian city. The tech firm originally created this solution to help cars and motorcycles to avoid colliding with each other via communication. The new pilot program is underway through collaboration with the South Australian Government and Telstra. Cohda Wireless is … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce