Author: Andrew Hobbs

NFC technology not sufficient for the London Underground

Andrew Hobbs
NFC Security

Transport for London shies away from NFC technology The London Underground is one of the busiest transportation hubs in the world. The Underground provides United Kingdom citizens with public transportation services that are often considered quick and efficient. With daily service in the realm of 3 million a day, Transport for London (TfL), the operators of the transportation system, constantly look for ways to make the Underground more efficient for travels. Recently, TfL has been experimenting with NFC technology in the hopes of accomplishing this goal. Technology not capable of…

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Augmented reality application from NASA allows consumers to explore space

Andrew Hobbs
Augmented reality- NASA Spacecraft 3D

NASA takes a step into the mobile applications arena NASA may no longer be conducting missions into the far-reaches of space, but that does not mean that the agency has abandoned its exploration roots. The agency is still immersed in everything that has to do with space and is keen to help others experience the starts as it has in the past. NASA has developed a new augmented reality application that will give users and understanding of how its space-faring robotic spacecraft work. Spacecraft 3D augmented reality application will give…

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Study predicts the growth of mobile commerce in North America

Andrew Hobbs
Mobile Commerce

Mobile commerce continues to gain momentum in the North American market Mobile commerce is becoming a popular concept all over the world. The growth of the industry has relied heavily on NFC technology and the interest it has managed to attract from companies like Google, PayPal and financial institutions. While these companies have shown varying degrees of support for NFC technology, many of these support the basic premise of mobile commerce. The industry has recently begun seeing major gains in the North American market, where consumers with smart phones are…

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Mobile commerce adoption sluggish among SME retailers

Andrew Hobbs
Mobile Commerce

Report shows that SME retailers are slow to incorporate mobile commerce systems A new report from OnePoll, a survey-led market research company, shows that small market enterprise (SME) retailers are showing sluggish progress in their adoption of NFC-based mobile commerce services. Demand for mobile commerce has been growing amongst consumers, who have shown a great deal of interest in using their mobile devices to make purchases for goods and services. Mobile commerce is often considered to be a more convenient form of commerce, removing the need for physical currency and…

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Orange introduces NFC-enabled SIM cards to France

Andrew Hobbs
Mobile Payments NFC Technology

New initiative aimed to promote mobile commerce amongst French consumers Multinational telecommunications company Orange has announced that it will launch a new initiative in its home country of France designed to promote mobile commerce. The company will be behind the nationwide deployment of NFC-enabled SIM cards for mobile devices. These cards will be capable of turning nearly any mobile device into a mobile payment platform. Orange believes that the initiative will help those that do not own NFC-enabled smart phones to gain experience with mobile commerce. NFC-enabled SIM Cards to…

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