Company claims augmented reality can change the marketing landscape
International Expo-Consults, a trade show management company, claims that augmented reality could have a profound impact on the retail industry in the Middle East and United Arab Emirates. The company notes the technology’s interactive capabilities as having promising potential in marketing. Augmented reality could be used to add additional meaning to real world objects and provide consumers with access to a wide variety of interactive features. The use of augmented reality could revolutionize the marketing landscape of the Middle East as well as the UAE.
Technology proves to be a marketing powerhouse through the use of interactive content
Augmented reality has proven itself to be a powerful marketing tool. The technology allows for the creation and deliver of dynamic digital content. This content can be experienced through a smart phone or similar mobile device. Augmented reality adds contextual information to real world objects, allowing consumers to find more information regarding products or engage in interactive games as well as offers. Retailers could benefit from the use of augmented reality by providing consumers with an experience they will not likely forget.
Digital signage may be a good platform for augmented reality
International Expo-Consults notes that digital signage may be an ideal platform for augmented reality content. This signage is already capable of reaching a large number of consumers, but these consumers are constantly on the lookout for new forms of technology and engagement. Augmented reality could provide them with the experiences they are craving, giving retailers a unique opportunity to connect with consumers in a more effective manner. The company notes that the benefits of using augmented reality will be more apparent when the results of those using the technology and those not using it are compared.
The benefits of augmented reality will become more apparent as the use of the technology grows
Augmented reality has become a power marketing tool. The technology has inhabited the marketing industry for some time, but has only recently begun seeing more use. As augmented reality becomes more commonplace, International Expo-Consults believes it could revolutionize the marketing ecosystem of the Middle East and the United Arab Emirates.