Astral Out-of-Home and Ad-Dispatch launch new augmented reality application
Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing.
iRiS AR aims to make augmented reality marketing more accessible
The two companies have designed an application call iRiS AR. The application is meant to connect consumers with their favorite brands by providing them with dynamic digital content. Astral Out-of-Home has plans to roll out its augmented reality marketing application in Canada, where many companies are expressing interest in making use of the technology for their marketing campaigns. The application will enable consumers to engage in augmented reality marketing campaigns more easily than they were able to before.
Augmented reality marketing becoming more popular with retail companies
Augmented reality marketing is a popular concept because the technology it uses is capable of bridging the gap between the physical and digital worlds. As technology continues to play a more prominent role in the world, consumers are becoming more interested in interactivity and digital content. Augmented reality’s interactive nature has won the technology favor amongst tech-savvy consumers, and these people are increasingly becoming more susceptible to augmented reality marketing schemes.
Astral Out-of-Home launches augmented reality advertisements
Astral Out-of-Home has launched augmented reality advertisements at a number of transit shelters in Toronto, Canada. These advertisements are linked to a Drambuie marketing campaign and contain digital content. Consumers can unlock this content through the use of the iRiS AR application. Using the application, consumers will be able t experience a variety of audio and video content, which they can interact with thanks to the use of augmented reality.
