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QR Code Press » Augmented Reality, Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, United States » Augmented reality lens from Microsoft and the University of Washington in the final stages of development

Augmented reality lens from Microsoft and the University of Washington in the final stages of development

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Augmented Reality
Microsoft and the University of Washington are in the final stages of development for a new augmented reality project that may change the way people see the world. Early last year, the duo announced that they were working on an augmented reality contact lens. The lens could be used to enhance human vision like normal contact lenses, but it could also augment a person’s vision with digital information. Microsoft claims that the project will show just how practical augmented reality really is.

Augmented reality is commonly used in the marketing and gaming fields. The technology has, thus far, been considered little more than a novelty. Most mobile devices equipped with AR browsers are used to find directions to certain locations or to find deals at local retail stores. Microsoft says that their AR lens will be much more practical, as it will give wearers tools that are not found in mobile devices.

The lens is equipped with facial recognition technology, which allows users to find information on a specific person, such as name and age. The lens will also be able to interface with Windows platforms and other mobile devices, allowing users to access information stored in computers in, literally, the blink of an eye.
The project is in its final stages. The lens has been tested on rabbits and is expected to move to human testing within the next few months.

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