Analysts may have outdated perspective of the Android operating system
The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to engage in any dynamic marketing. This may no longer be the case.
New report predicts that 1.2 billion people will be using Android by the end of this year
A new report from BI Intelligence shows that the Android platform will account for more than 1.2 billion active users throughout the world by the end of this year. Because of the platform’s massive user base, the report suggests that mobile businesses that neglect Android could limit their market potential by a significant degree. The report also shows that Android is rising faster than its competitors as a driver for mobile revenue and marketing revenue.
Android continues to show promise as a mobile commerce platform
The Android platform has proven particularly favorable in the mobile commerce space. As a mobile operating system, Android is quite flexible, allowing it to make use of a wide range of applications and mobile services. For years, Android has been one of the few mobile operating systems that has been readily able to make use of mobile commerce platforms. While some services have been available for iOS, Android is one of the preferred platforms within the mobile commerce space.
Google is recapturing its own mobile operating system
Google has been taking steps to “recapture” its own mobile operating system. In the end of the second quarter of this year, 65% of global smartphone shipments were using Google’s preferred version of Android. In the past, smartphones had used various versions of the Android platform, many of which were not preferred by Google. These versions of the operating system were tweaked in some way, either to restrict what kind of applications the device could use or change the functionality of the device.