The massive online marketplace is now offering a thinner, lighter and cheaper model of Kindle Fire.
The latest Amazon tablet offerings have been unveiled and it’s clear that affordability and children are two areas of central focus for the company. The spotlight has fallen on a new version of the company’s 7-inch tablet, which is now lighter and thinner. Moreover, the larger 8-inch version of it is $10 cheaper.
This newly unveiled Fire 7 is the latest bare bones and yet very affordable Amazon mobile device.
This new Amazon tablet comes with a higher contrast display, sharper text and a total of 8 hours of battery, which is about an hour more than previous models. The price tag for this new tablet is $50, which is the same as the previous 7-inch model, despite the upgrades.
On the other hand the new 8-inch model, called the Fire HD 8, is launching at $80, instead of the previous $90 price tag attached with prior models of that screen size. The features associated with the Fire HD 8 are primarily the same as prior 8-inch models.
The Amazon tablet has found its niche within the gadget marketplace among more affordable models.
This places many of Amazon’s mobile devices in a different market from large technology players such as Samsung, Apple and even Microsoft. Those brands feature higher-end devices, meaning that they are not necessarily the top rivals of Amazon within this market.
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Both new affordable tablets have the Alexa voice assistant built in as a standard. This makes it possible for device users to control their home lights and appliances with low cost tablets. Users can also check the weather and the news or ask for jokes if they’d like.
Beyond the gadgets Amazon is selling for adult mobile device users, it also has kids versions for sale. The children’s model of the 8-inch tablet isn’t quite as affordable as the bare-bones adult model, but it still rings in at a competitive $130. This device comes with a sturdy, hard case which features free replacements for two years following purchase.
Prior Amazon tablet models aimed at kids were $100 and had 7-inch displays. The newly unveiled devices will start shipping on June 7.