Many people in the U.S. are perplexed by QR codes, despite their growing popularity. Compared to the rest of the world, America’s adoption of QR codes has been slow going. They were originally developed in Japan and have become a cornerstone of marketing and social media there. The codes have been used through Asia and Europe, enabling companies to engage consumers on a more dynamic level than what was possible before. However, recognition seems to be the issue among U.S. citizens.
“My original though, to be honest, was ‘what the heck are these things,” says Allan Knowles, a real estate attorney based in Las Vegas, Nevada. Since his first experience with the codes, Knowles has been seeing them pop up everywhere. Real estate agents, in particular, seem to be taking a special interest in the mobile technology.
The codes are famed for their ability to provide consumers with access to a vast array of digital content, all of which they can enjoy from their mobile device. Realtors have been using the codes on property signage, providing potential buyers with their contact information and even a virtual tour of the property. “With a wave of their cell phone, they can call up instantly all the data about that property,” notes Knowles.
Mobile devices are overwhelmingly popular in the U.S., making the codes quite valuable for company’s wanting to tap into that growing market.
